Mindbody Keeps Your Business Model in Tip-Top Shape
New Year's fitness resolutions are already hard enough to keep, but it's even more difficult when the classes you want to go to are always booked up. Mindbody, a cloud-based provider of business management software focused on health and wellness, introduced a new dynamic pricing strategy to help fitness studios get consumers the classes they want. Rick Stollmeyer, Co-Founder, Chairman, and CEO of Mindbody, joined us to discuss the new feature.
Thoughts of dynamic pricing could cause consumers to become concerned about surge pricing similar to the strategy used by Uber. Stollmeyer shares why consumers shouldn’t be afraid, saying it works both ways. Dynamic pricing can go low enough to attract price sensitive users, but high enough to provide decent growth margins to build a sustainable business.
Stollmeyer also chats about the company's pilot program with Google and breaks down what they learned from the partnership. He says it was a success and Google expanded integration nationwide. The key result was bringing people in to the platform who weren’t already engaged in the wellness community. Stollmeyer sees VR and AR as an opportunity to expand even more.
PepsiCo's "Rolling Remembrance" American Flag Relay Puts Veteran Drivers at the Wheel to Raise Funds and Awareness for Children of Fallen Patriots Foundation
Fresh off the company’s IPO at the New York Stock Exchange Bowhead Specialty CEO Stephen Sills discusses what’s next and why some insurance rates are rising.
AAA predicts a surge in summer 2024 travel, with 44 million travelers, surpassing pre-pandemic levels. Expect more solo trips, AI use, and Taylor Swift.
As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters – and IPO when it's 'ready.'
In April, grocery prices rose by 1.2 percent, reaching pre-pandemic levels of food inflation. Could an e-commerce grocer be the solution? Thrive Market says yes