September 12, 2017
Updated 9mo ago
Direct-to-consumer kitchen utensil brand Misen is expanding into cookware. The company launched a Kickstarter campaign for its new line last week, and has already raised more than $400,000. Omar Rada, co-founder of the company, says millennials want quality tools for a better price. He explains how his business can offer them more affordably by selling directly to consumers online.