Theater ticketing app TodayTix is taking a turn away from its mobile beginnings. The mobile-first company launched a print magazine this this month titled "The X." Brian Fenty, CEO of the company, says the magazine offers a new way for TodayTix to engage with its customer base. The magazine is available at theaters for customers who purchase tickets through the app. Since TodayTix launched three years ago, it has sold more than $150 Million in tickets.