Modelo Especial is now the top-selling beer in the United States, dethroning Bud Light after 22 years. In May, sales of Modelo Especial hit $333 million. That's up 15.6 percent from the same period last year. 

<div class="block">Modelo Especial is now the top-selling beer in the United States, dethroning Bud Light after 22 years. In May, sales of Modelo Especial hit $333 million. That&#39;s up 15.6 percent from the same period last year. </div>

Wake Up With Cheddar

Modelo Especial Dethrones Bud Light as America's Top-Selling Beer

Bud Light, the long reigning champion of beer sales here in the US has now fallen from the top spot that after experiencing a significant decline in the month of May. Molo claimed the number one spot in May with $330 million in sales marking a 15% increase from last year. Now, the sales drop for Bud Light comes after the controversial promotion involving Dylan, the tiktok star and trans rights activist, which triggered tons of backlash from conservatives who called for a boycott of the beer. So Bud Light has actually during Memorial Day Weekend, their sales declined by 25% which is pretty massive, especially during a holiday weekend. Now they're trying to bolster their marketing. They said they're going to offer rebates to customers. Just last weekend, the company offered $15 back on a 15 pack of beer, which is pretty substantial. It didn't quite work that the other thing that we've seen in survey results is the backlash of Bud Light seems permanent for a small minority of people when you've already lost 20% or less of your market of your, your, your clients and they're not coming back whatsoever. That is really bad news.