With the delta variant, financial uncertainty, political polarization and more, companies have had to get creative in order to stay afloat this year. During times of stress and anxiety, consumers tend to stick with more established brands or products they already use. That sentiment is reflected in data intelligence company Morning Consult's annual list of the Fastest Growing Brands, which measures growth for both emerging and established companies. Joanna Piacenza, head of industry intelligence at Morning Consult, joined Cheddar to break down the key findings of the report.
