Movie Theaters Hope to Capitalize on Netflix Subscriber Loss

Movies theaters, one of the hardest-hit sectors during the pandemic, are looking to bring audiences back — at the expense of streaming. Following Netflix reporting a loss of subscribers for the first time (attributed somewhat to the war in Ukraine), cinemas are taking the opportunity to entice moviegoers to get back to in-person viewing. Alan Wolk, co-founder and lead analyst at TVREV, joined Cheddar News to talk about the new strategies that could help. "We saw success with a lot of these movie theaters that had — chains like Cinépolis — that had you know recliners and food and things like that," he said. "They just need to make it a more special experience in order to get people out of the house and to sort of do hings that make it worthwhile to go to the movie theaters."
close
We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.