Mozilla Ups its Game Against Google Chrome in the Internet Browser Wars

Mozilla is stepping up its game against Google. With a new version of Firefox, the company is taking the browser wars against Google Chrome to a whole new level. Jascha Kaykas-Wolff, CMO at Mozilla, was with us to break down the company’s strategy to elevate the browsing experience. Mozilla’s Firefox Quantum browser promises faster speeds while using less memory. To get the word out and convince users to adopt Firefox Quantum, Kaykas-Wolff says it is dedicating a significant portion of its marketing budget to events. He also explains how Mozilla keeps up with Google’s larger budget and much bigger team. The CMO describes the challenges Mozilla faces on mobile. He says the goal is to get past “walled gardens” to make the product more discoverable.
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