Mrs. Dow Jones Wants to Make Finance Fun

By Max Godnick

From sports to hip hop, no industry is immune from the rise of memes ー not even finance.

Haley Sacks, also known as Mrs. Dow Jones, churns out business and finance-themed memes on social media throughout the trading day. Whether its "Series A Financing as Explained by Ariana Grande" on Instagram or a YouTube video called "WTF Is EBITDA,", Sacks has proven there's no corporate term too complicated to meme.

"I've always been obsessed with money, always been obsessed by pop culture, and now I'm a memer," Sacks said Thursday in an interview with Cheddar.

Sacks has taken an unexpected route to social-media stardom on Wall Street. She most recently worked as a producer for Above Average, Lorne Michaels' digital venture. Though she's never worked for a bank, she grew up surrounded by New York's hyper-capitalist culture. Sacks said she was inspired to turn her comedic attention to finance.

"We're all just trying to live our best lives and be lavish AF," she said. "In order to do so, you need to have multiple revenue streams and the easiest way to have multiple revenue streams is to invest. Let's make that fun."

Sacks also has her own line of merchandise, which includes hats and t-shirts embroidered with phrases like "Bullish/Bearish" and "You Can't Trade With Us." To become the "Suze Orman for the digital age," she said she spends days scouring business news and texting friends on Wall Street to get ideas about what to post.

"I try and combine as many trends as I can and out pops a meme."

For more on this story, click here.

close
We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.