As the retail industry embraces technology, the consumer now has the power to buy pretty much anything on their mobile devices with just a few taps. Luxury stores are also leaning into this shift by creating unique, upscale experiences online for each customer.
"Luxury for us is all in the experience we deliver," Geoffroy Van Raemdonck, CEO of Neiman Marcus, told Cheddar.
As the 2019 holiday shopping season gets underway, Raemdonck reported that the retailer did well online during Black Friday, finding a greater demand than last year, although Cyber Monday "started a little softer."
The "softer" start might have been a reflection of how the retailer promoted its Cyber Monday sale. "We're not too concerned about that. We actually plan on Cyber Monday to be less promotional. At Neiman Marcus Group we focus on profitable and sustainable growth and we're willing not to chase market share," the CEO said.
To carry its well-known brand into the e-commerce space, Neiman Marcus has invested in creating personal experiences not only for in-store shoppers but also for its online users. "We have 55 personal digital stylists that are personal shoppers who will curate assortments to you and potentially come to your home to deliver them," Raemdonck said. The company plans to continue using technology and data to build a better relationship with customers.
"The power of data multiplied by artificial intelligence and machine learning allows us to personalize the experience much better, and I see substantial growth for a company like us," he added.
Chris Marquette of POLITICO breaks down how the FAA is cutting flights and facing a critical shortage of air‑traffic controllers amid the government shutdown.
Dr. Manuele Aufiero, CEO & Co‑Founder of Sizable En a groundbreaking undersea energy‑storage technology powering the global shift to clean, scalable power.
Paul Fipps, President of Global Customer Operations at ServiceNow, breaks down the company’s earnings beat, 5‑for‑1 stock split and booming enterprise AI demand
Movie studios are comfortable digging through comic bins for hot new intellectual property, but they are not comfortable returning the favor and sharing th
Chris Versace, CIO at Tematica Research and portfolio manager for TheStreet Pro, joins from the NYSE to break down the Fed’s latest move and Big Tech’s earnings
Sabrina Siddiqui, National Politics Reporter at The Wall Street Journal, joins to break down the SNAP funding delays and the human cost of the ongoing shutdown.
Arguments at the Supreme Court have concluded for the day as the justices consider President Donald Trump's sweeping unilateral tariffs in a trillion-dollar test of executive power.
