Netflix, YouTube, Amazon to Lessen Load on European Internet Amid Pandemic

Streaming video companies like YouTube, Netflix, and Amazon have all agreed to reduce the quality of their streaming videos in Europe in order to reduce the strain on Internet bandwidth during the coronavirus pandemic. 

European Union Internal Market and Services Commissioner Thierry Breton called on streaming companies on Wednesday to help ease the strain on its Internet. About 60 percent of Internet consumption is streaming video. 

With more people working and learning from home, there are valid concerns that the internet and mobile systems can be overloaded. There are more than 450 million people living in the European Union. 

Entertainment venues have shut down to promote social distancing, leaving streaming entertainment as one of the only ways to spend time. On top of it all, Disney+ is set to launch in Europe on March 24. The Spanish telecommunications industry encouraged people to try and use off-peak hours for streaming services and switch to landlines to make calls instead of mobile phones, the Financial Times reported. 

Netflix said it takes about 1 GB of data per hour to stream standard definition video. It uses about 3GB per hour to do high definition video. But by switching EU residents to standard video, it thinks it can reduce its traffic on European networks by 25 percent. 

Many are concerned that the European experience may foreshadow what might happen in the U.S. With one out of five Americans ordered to stay indoors to stop the spread of the coronavirus, questions are mounting whether or not the internet infrastructure can handle everyone working and watching from home. 

While Internet speeds have slowed down in areas affected by the coronavirus, the good news is no one’s network has gone down yet. Peak traffic in areas affected by the coronavirus has gone up only 10 percent on average, per web-infrastructure and website-security company Cloudflare. Italy, which is facing a nationwide quarantine, has only seen its top traffic up 30 percent.

The internet infrastructure in the U.S. should be able to handle increased demand at these levels, former Federal Communications Commission chief of staff Blair Levin told CNN. 

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