By Brian Henry
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley.
The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis said that combining Marley's likeness with a cannabis beverage was a natural fit, calling the combo a "match made in heaven" in an interview on Cheddar Thursday.
The drinks have come in 15.5 oz cans with 25 mg of pharmaceutical-grade CBD per serving ー so unlike products with infused with THC, "Mellow Mood" won't get you high.
Willis wants consumers to think of the beverages as the "antithesis" of energy drinks, saying the beverages will provide relaxation and tranquility.
"It really is kind of taking 'everything is going to be alright' and putting that into a can," he said.
Willis said that Marley's family members, including sons Rohan and Ziggy, are "fully behind" the product.
Willis says Bob Marley stood for "peace, understanding, love, acceptance and tolerance" and his family has ensured his legacy can be felt in the product.
The drinks, available in Herbal Honey, Lemon Raspberry, and Peach Raspberry varieties hit the shelves during the first quarter in states where recreational cannabis is legal.
For full interview click here.