New Age Beverages Releasing Bob Marley Branded Cannabis-Infused Drinks
*By Brian Henry*
New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley.
The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis said that combining Marley's likeness with a cannabis beverage was a natural fit, calling the combo a "match made in heaven" in an interview on Cheddar Thursday.
The drinks have come in 15.5 oz cans with 25 mg of pharmaceutical-grade CBD per serving ー so unlike products with infused with THC, "Mellow Mood" won't get you high.
Willis wants consumers to think of the beverages as the "antithesis" of energy drinks, saying the beverages will provide relaxation and tranquility.
"It really is kind of taking 'everything is going to be alright' and putting that into a can," he said.
Willis said that Marley's family members, including sons Rohan and Ziggy, are "fully behind" the product.
Willis says Bob Marley stood for "peace, understanding, love, acceptance and tolerance" and his family has ensured his legacy can be felt in the product.
The drinks, available in Herbal Honey, Lemon Raspberry, and Peach Raspberry varieties hit the shelves during the first quarter in states where recreational cannabis is legal.
For full interview [click here](https://cheddar.com/videos/new-age-beverages-introduces-bob-marley-inspired-cannabis-drinks).
Should real estate agents fear AI? Tushar Garg CEO at Flyhomes says no. He joined Cheddar to discuss the future of AI in the Real Estate business and more.
Christopher Zara, Senior Editor at Fast Company joined Cheddar to discuss the newly formed "DOGE"’s new goal to cut 2-trillion dollars from federal spending.
Sharon Price John CEO and President at Build-A-Bear Workshop discusses leading the brand, new offerings, the status of Brick-and-Mortar experiences and more!
A message left at the scene of an insurance executive’s fatal shooting echoes a phrase commonly used to describe insurer tactics to avoid paying claims.
Ryan Serhant, Founder and CEO of SERHANT, discusses the current Real Estate Market, the launch of S.MPLE by SERHANT, Season 2 of Owning Manhattan and more.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.