*By Brian Henry* New Age Beverages Corporation knew there was one thing missing from the cannabis-infused drink industry: Bob Marley. The company is getting ready to distribute three CBD-infused drinks bearing the name of the reggae legend. New Age Beverages CEO Brent Willis said that combining Marley's likeness with a cannabis beverage was a natural fit, calling the combo a "match made in heaven" in an interview on Cheddar Thursday. The drinks have come in 15.5 oz cans with 25 mg of pharmaceutical-grade CBD per serving ー so unlike products with infused with THC, "Mellow Mood" won't get you high. Willis wants consumers to think of the beverages as the "antithesis" of energy drinks, saying the beverages will provide relaxation and tranquility. "It really is kind of taking 'everything is going to be alright' and putting that into a can," he said. Willis said that Marley's family members, including sons Rohan and Ziggy, are "fully behind" the product. Willis says Bob Marley stood for "peace, understanding, love, acceptance and tolerance" and his family has ensured his legacy can be felt in the product. The drinks, available in Herbal Honey, Lemon Raspberry, and Peach Raspberry varieties hit the shelves during the first quarter in states where recreational cannabis is legal. For full interview [click here](https://cheddar.com/videos/new-age-beverages-introduces-bob-marley-inspired-cannabis-drinks).

Share:
More In Business
Watchdog Slams IRS Identity Theft Case Delays as “Unconscionable”
An independent watchdog within the IRS reports that while taxpayer services have vastly improved, the agency is still too slow to resolve identity theft cases. And National Taxpayer Advocate Erin Collins says those delays are “unconscionable.” Erin M. Collins said in the report released Wednesday that overall the 2024 filing season went smoothly, though IRS delays in resolving identity theft victim assistance cases are worsening. It took nearly 19 months to resolve self-reported identity theft cases as of January, and Wednesday's report states that now it takes 22 months to resolve these cases.
A.I. Investments Carry Amazon Over $2 Trillion Valuation Threshold
Amazon.com Inc. surpassed $2 trillion in market value for the first time in afternoon trading on Wednesday. The push higher for Amazon’s stock market valuation comes a little more than a week after Nvidia hit $3 trillion and briefly became the most valuable company on Wall Street. Nvidia’s chips are used to power many AI application and its valuation has soared as a result. Amazon has also been making big investments in AI as global interest has grown in the technology. Most of the company’s focus has been on business-focused products.
Load More