New Coke and 'Stranger Things', Can Products Become Part of The Plot?

June 4, 2019
Whether its the EGGO waffles in an episode of "Stranger Things'" or a misplaced Starbucks cup in "Game of Thrones", some product placements are too noticeable to ignore while we binge-watch. But how are streaming consumers responding to the products that become part of the story line? We spoke to Dallas Lawrence, Chief Communications & Brand Officer at OpenX to try to answer that question.
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