*By Max Godnick*
Questioning coaches' decisions is an integral part of any football fan's life ー we all *know* we could do better. Now, a new football league is giving us a shot, by crowd sourcing the play-calling in live football games.
"Your Call Football" lets viewers choose their favorite of three pre-selected plays uploaded to an app by a figure-head coach on the sideline of a real game in progress. The league employs players who are trying to land a roster spot on NFL teams, and the coaches are NFL alumnae.
"A lot of guys have been in camps, a lot of guys just need a little development and a few more reps, and we've given them that," said Merril Hoge, the former NFL running back and ESPN analyst who is the head coach of the new league's Team Power.
The YCF league is trying to balance a high-quality on-field product with the interactivity of having fans direct the game.
"We're definitely about quality football and marrying that with, what do the fans want," said Julie Meringer, the president of Your Call Football.
The league is bankrolled entirely by George Colony, the CEO of technology research firm Forrester. Players are paid on par with what NFL rookies make in training camp.
Meringer is one of three women among the league's senior executives, including YCF's chief legal officer and its head of marketing. "We know how to get stuff done and we're proud about that," she said.
YCF's first three-game season ends Thursday night in Vero Beach, Fla., when Team Power plays Team Grit, the only other team in the league.
Meringer said the company explored using its patented technology for other sports, but most mainstream sports are too fast-paced and don't rely enough on real-time coaching. She said baseball offers an opportunity, but she's more interested in how fan interactivity can be incorporated into entertainment programming.
"You already see a lot of reality TV shows trying to use Twitter and other things to weigh in, but it's not real time," she said, adding the company would be looking for other ways to use its play-calling technology.
"There's definitely a licensing angle here, which I think will help with the future of sports and the next generation who are cord cutters, watching multiple screens, not necessarily going to venues to engage in sports," Meringer said.
For the full interview, [click here](https://cheddar.com/videos/your-call-football-lets-fans-choose-the-plays).
Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
Sports betting has boomed over the past year; but at the same time, sports betting stocks have not been so hot. Now, some sports betting brands are starting to rethink how to spend their money, especially when it comes to ads. It will come after online sports betting brands spent more than $320 million on advertising in 2021, up 38% from 2020, per MediaRadar. Brendan Coffey, sports finance reporter for Sportico, joins Cheddar News' Closing Bell to discuss.
Rowing-machine maker, Hydrow, raised $55 million in Series D funding round, led by Constitution Capital. Hyrdow offers a connected rowing machine that costs $2,495. The company's funding round comes as the at-home fitness industry is facing some challenges, due to many consumers returning to gyms after working out at home during the pandemic. Bruce Smith, founder & CEO of Hydrow, joined Cheddar News' Closing Bell to discuss.
WNBA star Sue Bird is back with the Seattle Storm after announcing her retirement last year and spoke to Cheddar about taking a pay cut to help her team win, issues around gender equity in sports, and partnering with beer brand Corona on sweepstakes that will allow fans to win a limited edition Corona fridge with space to display sneakers. "I love whenever you can partner with a company that you A) enjoy," she said. "It's not that ridiculous to see me with a Corona in my hand. You're not supposed to say that as an athlete, but it's true."
Turkish media reports say a second superyacht belonging to Chelsea soccer club owner and sanctioned Russian oligarch Roman Abramovich has docked in a resort in southwestern Turkey.
Ben Strauss, sports and media reporter at the Washington Post, joins Cheddar News to recap round two of the NCAA Men's Tournament and what we can expect heading into the Sweet 16.
March Madness kicked off this month as more and more states are legalizing sports betting — and some major upsets almost immediately busting many a bracket. Jay Croucher, the director of trading at the sportsbook PointsBet, joined Cheddar News to talk about the tournament and the current top picks. "There's not too much difference in terms of the busiest days of the year between the Super Bowl and the first day of March Madness," he said.
The NCAA tournament kicks off this week, so it's about that time to finalize your march madness brackets if you haven't already, and decide where to call the upsets. Iain MacMillan, senior editor at MacMillan, joins Cheddar News to discuss.
March Nadness is officially underway, and betting on this year's tournament has the potential to reach record levels. About 45 million Americans are expected to wager a total of $3.1 billion on just the men's tournament alone, according to a new survey from the American Gaming Association. Prince Grimes, Senior Writer for USA Today's sports betting media property, BetFTW, joins Cheddar News' Closing Bell to discuss how betting could play into this year's tournament and other storylines surrounding March Madness.