New High Times CEO on Transition to Retail & E-Commerce

Long-standing cannabis magazine High Times is giving a nod to 50 women who are changing the culture around weed. Cheddar caught up with board member Stormy Simon to learn about the difference women are making in the industry.

High Times Magazine, the prominent but struggling pot publication, is looking to shift away from its stoner reputation and focus on covering the broader culture as marijuana shifts to the mainstream, says CEO Stormy Simon, who just took the helm last week.

High Times will becomes one of the first Cannabis-focused companies publicly traded on the Nasdaq later this year. In the meantime, the company is allowing investors to buy shares ahead of the announcement for $11 a share along with other perks. CEO Adam Levin sits down with Cheddar to discuss the company's big announcement, along with an important board member added to the brand.