DraftKings' visibility during the upcoming NFL season is expected to skyrocket after the sportsbook inked a deal to become one of three official sports betting companies for the league.
Ezra Kucharz, chief business officer at DraftKings, said the deal was a natural expansion of the great relationship the two businesses already have.
"I think you'll start to see a lot more content integrated into our platform [like] us being able to do some interesting promotional things with the league around sports betting and allows us to also work with a bunch of our team partners on sports betting," he told Cheddar.
Caesars Entertainment and FanDuel also inked sportsbook deals with the league.
Kucharz said fans in states that are home to NFL teams and offer legal sports betting, can expect DraftKings to offer unique contests and competitions.
New York Governor Andrew Cuomo is expected to sign legislation legalizing online and mobile sports betting in the state. Kucharz said he welcomes the new market and expects people to fully embrace legal online sports betting.
"First off I want to say thank you to Governor Cuomo for making this a reality with the members of the state houses, and we're coming forward on something here. Right now, I think there's a lot in flux, and it still needs to be determined," he said. "We look forward to those next steps with the state, and we're hopeful that those things will come here in the coming months."
While sports betting is limited to just a few states across the country, Kucharz said DraftKings will be ready to operate wherever betting is opened up. He pointed to New Jersey as a model for other states considering digital sports betting legalization.
"We operate in 12 states already as an online operator. We've already deployed a scalable platform and operations that can scale across multiple states. Don't forget that every state has kind of got different requirements. Our tech stack does that well," Kucharz added.