The NFL is off to a hot start this season with massive audiences, and now it looks to keep fans excited as the league's football operations hosts an innovation forum later this September. Natara Holloway, VP of football strategy and business development at the NFL, joined Cheddar to talk about the future of the game as well as the league’s ability to successfully navigate through the turbulent pandemic. "Fans, necessarily, won't see it, but they will definitely feel it. And that's what we like to say really comes through from an innovation perspective with the NFL," she said. Holloway also discussed the NFL’s commitment to diversity from the sidelines to its front offices.