The founder and CEO of Alchemy 43, a beauty startup focused on Botox and fillers, discusses why customers love the subtle results of their microtreatments, the normalization of cosmetic procedures, and more.

Nicci Levy is Innovating Botox and Beauty with Business Alchemy 43

the beauty industry is worth a lot, $534 billion just this year alone and looking your best has never been easier. That's why alchemy 43 founder Nikki levy is here to share how her injectable micro treatments can help make a huge difference in how her customers look and feel. Nikki is such a pleasure to have you here. Thank you so much for joining us. So what makes alchemy 43 micro treatments different than your average injectable appointment that a lot of people know just which was traditional Botox. Right? So our, it's it's really all in our approach. We take a really holistic approach to looking at the face and really looking at the way the best way to harmonize and balance the face with natural results. So that's really our approach and that's sort of the difference about that make our micro treatments different. That's so exciting. Well, you know what, you are very open about your own procedures. So what kind of results can people expect? Yeah, absolutely. I mean, I think, you know, it's a very personal choice and you know, the idea of wanting to look rested and refreshed is something that we all I think can relate to. So it's something for me, I started doing preventative Botox at age 27 I'm now in my forties and I feel like it served me really well when you're teaching those muscles not to move and react. You do get a smoother look and it kind of stays that way if you're not used to using those muscles, you're not gonna use them. So, so I started early with Botox, I'm really happy with that. Um I've done cheek filler over the years and you know, again, we just, my approach and our approach at alchemy 43 is all about a really natural result, that's really about intending to enhance confidence and make you feel great when you look in the mirror and we believe there's something unique and beautiful about everyone's face, so we're all about enhancing that and and we're showing some of those before and afters for our viewers right now. I also feel like this industry when it comes to injectables Botox, all that is being destroyed. Matiz do a lot more recently because I feel a lot more people are open myself included about getting something like this. But let's talk about the misconceptions, people maybe have with Botox and fillers because there's really sort of this reputation that it's mainly for older people, but that's not true at all. I mean I don't consider myself old. Amen. No, absolutely. I think, I think that historically Botox has, has sort of had a reputation for being something that, you know, older people did to look younger now, we're seeing a ton of preventative use for seeing people that just want that really great smooth effect and that really nice refreshed look, it's not age specific, it's something that you can do at any age. So I think, you know, it really has become something that is to your point much, you know, much more out in the open. People are more public about it. But I would say historically some of the things that have helped people back is a fear of looking fake, a fear of looking like, you know, you're stuck in a wind tunnel, correct like that, that's very fake looking and and you know, I always say you walk into a room of 20 people, all of them have had Botox and fillers and one looks overdone and that's all you see, right? You don't notice the other 19. So it's really, you know, it's really truly are our tagline at alchemy 43 is the best work goes unnoticed because if the work is good, you can't tell em. So how do you reconcile cosmetic procedures with body positivity? Yeah, so for me, I mean, I mean one of the main reasons I started alchemy 43 was was exactly this issue is I felt like in traditional settings for getting these treatments, people were kind of torn down to be built back up and you know, you're told what's wrong with you and all these things that need improvement. And at the end of the day, it's it's not about that. I mean, I I don't believe that anybody needs these treatments. I believe it's a personal choice and if you, you know, in the same way that you if you choose to get highlights in your hair or pierce your ears or wear lipstick, those are things that we do to look and feel our best. And this is just the same. Yeah, we have time for one more question with you. You started your business after realizing that there wasn't a luxury experience for the injectable space. Tell us a little bit more about that, why you decided to sort of do that. Yeah, I mean I just felt like there was really a white space for really creating an environment around, like, focused on the injectables and around really amazing client experience. And I believe that that's what today's consumers looking for. I agree with you. Nikki Levy founder and Ceo of Alchemy 43. Nikki, thank you so very much for joining us this morning.