Nike is going all-out in its support of Colin Kaepernick as it prepares to up the ante with a brand new "Just Do It" ad campaign set to debut during the NFL season opener on Thursday night. Even though Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.