Nike Opens New Concept Store Using Big Data From Local Shoppers

July 12, 2018
Nike is breaking new ground with its 'Nike by Melrose' concept store, where consumers can curate their own experiences with the utmost convenience while staying on trend. Alyssa Julia Smith caught up with Nike Direct President Heidi O'Neill and Nike Chief Digital Officer Adam Sussman to find out what this new store is all about and how the brand is using big data to influence inventory.