'Just do it.' It's not only Nike's famous slogan, but it also embodies its mindset when entering new frontiers. The sneaker and sports apparel giant unveiled its latest basketball sneaker today, the Nike Cosmic Unity, designed to help athletes perform their best while minimizing their impact to the planet. This is Nike's first performance shoe made of at least 25% recycled content by weight. Noah Murphy-Reinhertz, Sustainable Innovation Lead at Nike, explains the biggest challenge of creating a sustainable sneaker that does not take away from performance on the court.