Nissan Americas Chair Jeremie Papin spoke with Cheddar News and outlined the company's strategy, specifically its future in the electric vehicle market. "We foresee potentially 40% of our sales in 2030 being EVs," he said.

Closing Bell

Nissan Americas Chair on Company's Strategy, EV Investments

Let's turn to our interview with the chair of Nissan Americas, senior reporter Michelle Castillo spoke one on one with Jeremy about the company's strategy, especially when it comes to E V S. Has this new A to Z strategy. So tell me a little bit more about it. The A strategy is just showing the people the customers the breadth of our product offering and how much of the new Nissan kind of roots into a transformation of its product line up. And so a stands for the area which is a segment defining execution of an E for a midsize suv, I think you drove it. That's the A and so we go through the alphabet. We've launched 10 cars and then the last one is the Z that we just see behind us. And of course, that's an iconic car for the Nissan brand. Driving pleasure. Absolutely beautiful car. And that's Nissan Nissan has a car for everyone. And you know, we just are scrupulous in how we execute that for the customer. Now, you guys are investing heavily in electric vehicle technology. We just talk about the why is this the way the way forward is dictated by the customers, the number of customers that express interest in shopping and when thinking about their next vehicle purchase is the highest it's ever been. We foresee potentially 40% of sales in 2013 with Ira maybe that can go even faster. But that still means we will sell 50 or 60% of ourselves combustion engines and we will have super competitive offerings there as well as we know, we just want the customer to choose what works, which Nissan works for him. No matter what the power train is now, still some barriers to entry for electric vehicles, charging stations, price point. What do you think needs to be done to get more people to adopt it? And what is Nissan doing? I think the range today is 300 miles is being offered and that's already, you know, a lot of miles for the usage that everyone has in the charging network, the charging infrastructure, the use of the easiness of use and how seamless it is is important. The fact that the Nissan customer will have access to any charging operator and will be capable of having that easy access. Just as today, we can go to any gas station that's a promise from the Nissan brand to its customers. But again, if the range is an anxiety, we've got a combustion engine and then later, there will be a technical solution. Nissan as a brand as part of an ambition 2030 plan is investing in next generation of battery technology, all solid state battery, which has doubled the density charging times that are compressed into what you and I spend at a gas station today. Now I have to ask a question. What do you drive? I'm lucky that in my position, I can drive many of the different Nissan. So I do have fun driving at, I do have a good family car with a Pathfinder. I do have a possibility of using an Armada for the vacation. That's my vacation car. We just pack it and drive. I'm looking forward to having an area because I know I will truly enjoy it and the charging can be done at home. So it's very simple and easy. But yeah, there's a Nissan for everyone and, you know, I'm lucky that I can have many of them.