By Michael Teich
Millennial travelers eager to rack up life experiences could help Norwegian Cruise Line to a fifth straight year of double-digit earnings growth, said Frank Del Rio, the company’s CEO.
In an interview Friday with Cheddar, Del Rio said Generation Y makes up about 25 percent of Norwegian Cruise Line’s customers because its a cohort that “values value."
They have “pivoted from stuff accumulation to experience accumulation,” he said.
Norwegian just launched its largest ship, the $1 billion Norwegian Bliss, which includes a two-level electric car race track. The cruise line announced Friday plans to include a new onboard technology platform project called Cruise Freedom to help travelers stay connected while at sea.
For full interview, click here.