WHERE TO WATCH
Nudge: A Platform for Publishers
July 17, 2018
Updated 7mo ago
Nudge is a branded content platform that has orchestrated more than 3,000 branded content campaigns. Ben Young, CEO of Nudge, breaks down how content turns into advertising and how it measures ad performance.
Internet Star-Turned-Rising Rapper Saweetie Is Building a DIY Brand
Mar 8, 2019
How To Lead Your Digital Business Team During Change
Three tips directly from Cheddar CEO and Strayer professor Jon Steinberg on how steer your digital business during change.
Feb 26, 2019
Branding Tips For Cannabis Startups
The cannabis business is in its early stages, and savvy marketing could be key to helping the industry reach its full potential. Jared Mirsky, CEO at Wick & Mortar, a cannabis branding agency, joined to discuss top trends in marijuana marketing.
Feb 26, 2019
Facebook Is Going After TV Ad Dollars with Brand-Safe Shows
Facebook wants to be taken seriously by television advertisers. The company announced on Tuesday it would allow companies to buy its video ads during the "Upfronts." The term refers to a time in the television industry, usually starting in May, when marketers buy ads on programming for the upcoming TV season. Top slots are offered, and anything left over is sold in the Scatter market.