WHERE TO WATCH
Nudge: A Platform for Publishers
July 17, 2018
Updated 6mo ago
Nudge is a branded content platform that has orchestrated more than 3,000 branded content campaigns. Ben Young, CEO of Nudge, breaks down how content turns into advertising and how it measures ad performance.
Newark Alliance CEO Hopes New York's Amazon Loss is New Jersey's Gain
Feb 13, 2019
Ad Agency Giant Publicis Sapient Rethinks Marketing in Digital Age
The new world of digital marketing and advertising has created a number of challenges for some of the biggest ad agencies, prompting a restructuring in the industry turning away from traditional strategies. Cheddar reporter Michelle Castillo sat with Nigel Vaz, Global CEO of Publicis Sapient to find out how the company is adapting to new trends in marketing.
Feb 4, 2019
Social Media Carries Bud Light to Top Spot on Salesforce's List of Most Buzzy Super Bowl Ads
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
Feb 1, 2019
Hyundai Speeds Into Super Bowl with 11th Ad in Past 12 Years
For the 11th time in 12 years, Hyundai is paying up for an advertising spot in the Super Bowl. This time around, the ad will star actor Jason Bateman. Dean Evans, CMO at Hyundai, joined Cheddar to discuss the company's marketing strategy.