Self-proclaimed “affirmation queen” does not let physical obstacles get in the way of gratitude for life. A bakery owner hires employees with special needs to provide life skills. Man has found a way to combine his two passions- an orthodontist and a vintage vinyl record store owner — under the same roof.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
