On A Positive Note: Young People Who Saved Lives, Plain White T’s & More
Two young girls saved their families from the flames of a neighborhood fire, middle school student prevented his friend from choking on his lunch in the cafeteria, and a young cancer patient, Delilah, gets the surprise of a lifetime when Plain White T’s frontman Tom Higgenson serenaded her in her hospital room.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.