On the Scene at the International Beauty Show

The global beauty industry is worth over $570 billion. And Cheddar Zone, Shannon Linear is on the scene at the Jacob Javits Center to help us sort it out. We need some help here, Shannon. Good morning. Oh, don't worry. We got you covered here at the international beauty show. I'm here on the main stage. You can just see how massive this place is with over 500 vendors that are expected to be here showing off the newest products, trends and tools that some of the industry professionals will use. And right now I'm with one of those industry professionals and as a global artist with farouk and we got to talk to you because you've been here on the stage all weekend displaying some of the newest tools that are out there within hair care. Talk to me about some of the big trends that you're seeing. They're going to revolutionize the industry. We are coming out with color, we're coming out with vibrancy, we're coming out with shine and that healthy, beautiful radiant hair. And we're talking about digital color, digital color. That's right. We're going to do that right now. We see your beautiful hair, it's like blonde brown, but this machine shows you a picture of what you would look like with red hair. Exactly. So this is all about the future guys with digital color and you can like see and test colors right before you actually put it on your hair. So that's what I love about that. So I can share this but not only that, we can go ahead and press it out, it gives you the formulation time and then it's gonna start printing it out, which I love that. So it's gonna put down on this little can actual color. It's gonna make fresh non oxidized color. Look at that and you tell me how many colors can this machine? So this is gonna make over 40,000 colors and county. That is awesome and it's so small and eco friendly. So I love that. Okay. We're gonna let that print out some color. We're gonna bring in one of our models and she's gonna help us test out some of these products. So these are some of the other products that you think are gonna really help the industry, right? This is something that is exclusive but incredible. This is that, this is that silk that I was telling you about. Okay. So what I like to do is I like to put silk onto the hair and then I'm gonna use my silk is like a conditioner type. So what silk is protein. So it's gonna strengthen the hair and it's gonna protect it is also gonna help protect that vibrancy of the color. Now that is a flat iron, you're using something like. Yeah, right here right now. And I love this because one, it's huge, but it's going to protect her color. It won't make it fade, know all about protection. So make sure you put that on before you put the heat on and then use that. Watch. This hair is a beautiful color, by the way, did you use this machine to create her color? Absolutely. Whoa. And when we see that look how gorgeous. So wait, did the silk make it stick like that? So it just stays there. It's a combination. So it's a little bit of our hairspray like ultimate control. Love mixing those two and it's gonna stay like this bouncy. Okay. You are ready for the red carpet. You did that. You have another model that's gonna help us as well. Okay dimensional color. I love the curls too. Isn't that beautiful? So, of course, we're gonna go ahead and prep it with a little bit of silk, but this one's gonna be in a more of a aerosol spray sprayed on their super light, super soft. And then I'm gonna go ahead and use this new amazing 2023 the lava flat iron and then you lock it. So when you hear you can lock it. So if you want longer heat or tighter. Look. I'm gonna make girls. Oh, so it's a two and one. Yes. Oh, it's r four D flat iron. Curling iron. Can I try to do it? Can't do it. I know you don't want to do that. You'd be bald headed. Like I almost gave it to you. I do not know what I'm doing. No, I can do hair but my wife never lets me put heat on my girl's hair. So. Exactly, exactly. So these beautiful curls and that bounce and then that beautiful blonde. How long will this last? So this is gonna last. Honestly, clients asked maybe about four days the style, but I love this just volume and movement and how soft it is soft and it smells good. Smells good, very soft. This is great. I'm glad you showed us all this. I'll let you use that and blow here now. But we really appreciate you showing us. And if you're an industry professional, you want to come out here, the event ends today. So hurry up and come down and check out some of the new techniques, some of the products and some of the tools that they're using is going to revolutionize the industry. Oh, we forgot to check our paint back here. Is it done? It's still printing, it's almost done halfway done in that short amount of time. So, all right, we'll get to that and we'll show you guys on Instagram. So thank you. Guys so much back to you in the studio.