Rose Box NYC, a flower shop in New York City where rapper Cardi B has purchased from, helps arrange unique bouquets and provides attractive,  preserved floral arrangements. Gal Yakir, head of operations and marketing specialist, spoke with Cheddar News behind its process.

<div class="block">Rose Box NYC, a flower shop in New York City where rapper Cardi B has purchased from, helps arrange unique bouquets and provides attractive, preserved floral arrangements. Gal Yakir, head of operations and marketing specialist, spoke with Cheddar News behind its process.</div>

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On The Scene: How Rose Box NYC Creates Unique and Preserved Bouquets

If you love flowers, you probably experienced the disappointing moment where you had to toss out a very expensive bouquet. Senior reporter Michelle Castillo is on the scene at a flower shop that's on a mission to change, that take a look. Everyone loves receiving flowers. But one of those flowers could last the entire year. That's the idea behind Rose box in New York City. And the tell me more is so thanks so much for joining me. Thank you for coming. Tell me about the company. All right. So uh the company started here in New York City uh about five years ago by two young moms that started a business here. They were really into the entire uh gift giving business and looking hard to make it a little bit better. Uh And we came up with this concept of preserve roses that last for the entire year, no water, no maintenance required, which is pretty cool. So unlike normal gifts that you bring and flowers and after a couple of days they go bad and you have to throw them away with these gifts, you can actually keep them for the entire year, which is pretty cool. All right. So tell me a little bit about the magic. So these flowers right here, they lost an entire year. How do you guys do this? So we bring the flowers from Ecuador. That's where we grow them. That's where they go through the preservation process with non toxic ingredients. And that's also where they get their color. So every shade and finish that you see here, it's something that we do throughout the preservation process in order to create this really beautiful and vibrant colors. And then obviously, it's a really fun thing to mix them and match them and you know, really create a personalized arrangement for someone that you like. Um So yeah, so we're always excited to see what our customers are doing and you know what they're creating for themselves and always super excited. Now, this isn't a natural color though. You guys get to make different kinds of colors. Yes, we get to um make different shades, different colors and different combinations and also different finishes. So if people like more metallic colors and gold, which is super cool, especially during Christmas and you know, winter holidays, uh we have that too and then we can also match it with gold boxes, uh jewelry boxes, center pieces and really bring the holiday spirit to the house. Um So yeah, it's a very, very nice to see. Now, I have to admit I heard about rose box, New York City from Cardi B So you have a lot of celebrity clients. Yeah, which is kind of nice because obviously the product itself is so personalized, uh so customizable uh and having everyone share and you know, want to share, getting this gift because you're getting something so special, you wanna share it with people. So it's always nice to see how big celebrities, you know, find us and want to create something really special for their loved ones, for their friends, for their co workers. Um, they partner up with us to create something truly unique. And then with that, obviously, there are the small stories and like the personalized stories that we have from our customers. Um If it's, for instance, a dad buying his daughter first rose box or first roses and, you know, being able to be a part of these really special moments is, you know, one of the biggest joys of our, of our work here at Rose Box. Now it's the summer season. Tell me a little bit more about the trends. Like, what are you noticing customers want? Yeah, absolutely. So there are a couple of things. First, there's the aspect of home decor and people wanted to dress their home for summer, which is really, really nice. So we have a couple of different things that we offer. So one of them will be uh ceramic one, the wooden vases are huge right now, especially during the summer. There's something about bringing them home very pretty. Yeah, even if it's white or, even if you know, any, any color you bring into the house, it's automatically, you know, like attracting the eye and, you know, brighten up the space and it's really, really nice. So I would say the wooden ones are definitely one of our biggest trends and also the ceramic ones because they're so clean. We're talking about them. It just, yeah, it's actually good for any season. They're timeless. But yeah, especially for summer, we see people attract more like either white or more fun colors, like pink, like yellow. Um So yeah, it's really fun to mix and match, depending on the core and the home you bring you to if you're going away and you're staying at friends for the weekend and you want to bring something that will say that's definitely our top choice. Well, thanks so much and coming up, we're going to learn a little bit more about how to put together your own rose box and so stay tuned.