Wake Up With Cheddar

And whether you seek out the fanciest cocktails or prefer your local dive bar, we have our favorite bar as we all do. And john tapper, host of Bar Rescue wants to make sure they stay in business. Shut his own channel and ears on the scene with more. That's right. You know, john tapper has been helping hundreds and thousands of bars and stay afloat and tough times and he's continuing to do that with new episodes of the show that come out this sunday. So if you're not familiar with Bar Rescue and you're living under a rock, then I don't know what's wrong with you, but check out the new episodes starting this sunday and we want to get into all of that. But before we do, I want to talk about what we've been experiencing lately with the economy with inflation. It's been really tough for a lot of companies. Do you see that they're still having, you know, problems even post covid I do, I do a couple of things, obviously rising costs. We all know and but restaurant traffic is up, the average chain is up about 20% over pre pandemic levels. So customers, people like you and I, we have that pent up demand. We want to go out and we are and what's interesting is even with the inflation impact revenues are still doing pretty good. Here's the problem costs have gone up so high. We're having a hard time finding employees. So here you come in with a bunch of friends, I'm struggling to serve you. I'm struggling to get the product that I need to serve you? I'm struggling to keep my costs in line. So in a way it's boom. But it's a nightmare to turn that into profits. So it's a struggle for us right now. And that's why you're helping so many people I know you help these businesses a lot of times focus on their finances, which is good. You like, we're not just gonna make it pretty, we're gonna focus on the finances and the back end of the business. How important is it for bar owners to understand that? Cause a lot of times it's like the creatives, you just wanna be creative and you're like, oh wait, I got to run a business too. Yeah. I mean it's it's insane. Sometime There's a bar rescue episode where identified costs, this operator was losing $2 every time he sold the Hamburger. So he comes up to me, he says, I saw the 100 hamburgers today. I said that's really too bad. I wish you would have sold no hamburgers today. So if we don't understand these costs, how do we even know we're making money? Imagine going through the effort working hard and at the end of the month you have nothing to show for it. Yeah. Everything that's deflating. And so I don't know a lot of times they're passing those costs off because of inflation to their customers. But are there any mistakes that you still, you know, after more than 10 years still doing this. Are there mistakes? You still see bars make consistently? I do. I think probably the biggest one is they build it for themselves. Uh if you build the bar for yourself, the music you like the food you like and you ignore your customers. That's not that's not a we need to build it for the customer. You need to know who your customer is, the music. You can hate it as long as they love it. That's all that matters. So we're in the business of reactions. We don't play music, we play reactions, we achieve it through music, We don't serve food, we achieve reactions, we achieve it through food. Look at this cocktail. This cocktail creates a reaction that's as important as the cocktail itself. If it created no reaction, you want people to say I don't want to drink it. It's too pretty. I want you to react to. That makes you feel relevant. It makes you feel important. It makes you come back now. What do you think that any of these restaurants or bars are ever unsalvageable? They're like, okay, we can't rescue you. Sorry, I think I can rescue any bar. I'm not sure I can rescue any operator. Oh, I see you. You know, you get very passionate, you're yelling at some of these people. I'm like, I'm waiting for the fight to break out. It's like turning into the jerry springer show over here. Well, you know, I'm fighting for their lives. The premiere episode on Sunday night is a story when I get there, the husband who's in debt, hundreds of thousands of dollars. His wife is crying in the corner. His two sons are watching. His parents fight, their mother cry and their father have four doubles in a half hour at 8:30 PM and the bar is going down the tubes. I show up sure the owner was a drunken fool at that moment, but his wife, his kids, I have to fight for them. So it was ugly, pulled it from his hand. It gets really ugly. But at the end of watch what happens? Oh, that is a good teaser. So that's a lot to look forward to. And we're gonna talk all about that coming up here in about 30 minutes so don't go anywhere. We got to find out what happens. Stay with us. He's got a good tease. He knows what he's doing, John Tapper, good stuff with Shannon Lanier