One Good Thing: Santa's Sleigh Helicopter Helps Patient in Need
Here's One Good Thing to send you off into your weekend: Santa is hard at work ahead of Christmas and he's helping save people in need in the process. A sick patient in a rural Alaskan town was able to be saved after Santa dropped off paramedics in the town, which was inaccessible by other vehicles.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.