One Good Thing: Teen Jumps Into Frozen Lake to Save Man and Dog
High school wrestler, Joe Salmon was ice fishing when he saw 83-year-old Thomas Lee and his dog Cooper's vehicle crash into the ice. The 17-year-old sprung into action to save the pair, pulling them out of the vehicle before help came.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.