OnePlus Announces Its Latest Smartphone to Great Fanfare

Photo Credit: JAGADEESH NV/EPA-EFE/Shutterstock
May 15, 2019

By Spencer Feingold

The mobile technology world was abuzz this week after OnePlus launched its latest and most high tech smartphone, the OnePlus 7 Pro. The phone includes a number of innovative features but is notably the company's first full-touchscreen device without any notches, buttons, or screen cutouts.

“This is actually the first device that has been launched in the United States without a notch,” Kyle Kiang, OnePlus’ chief marketing officer, told Cheddar in an interview Tuesday. It has an “end-to-end seamless screen design.”

Priced at $669, the OnePlus 7 Pro is more expensive than OnePlus’ popular low-cost smartphones and puts it closer to competitors like the Apple ($AAPL) iPhone and the Samsung ($SSNLF) Galaxy.

The smartphone also holds an impressive 90 hertz refresh rate, which reduces buffering time and makes every tap or swipe feel instant.

“The responsiveness — just touching, scrolling through it — will be noticeably different. I think when people get a chance to experience it they’ll notice it,” Kiang said. Global sales begin on May 17.

Fans lined up for launch events in cities ranging from New York to Bangalore on Tuesday to get a first look at the device. The company also organized dozens of pop-up events in cities across Europe, North America, China, and India.

"I hate to use the word 'immersive' because it’s been over-marketed into meaninglessness, but that’s the word for the screen,” Pete Lau, the company’s founder and CEO said in a tweet.

The device also features stereo speakers, a 4,000 mAh battery, and the company's proprietary Warp Charge technology that allows the phone to charge in just 20 minutes.

Moreover, the OnePlus Pro 7 has multiple ultra-wide camera lenses and a pop-up camera for the front-facing lens. “A lens for every moment,” Kiang said.

For full interview click here.