For most people, it's just a funny pun. For Daniel Moore, founder of Only Vans NYC, it's a business.
The phrase "Only Vans," a play on the popular camming site Only Fans, is available as a decal, a sticker, and even a t-shirt on sites such as Etsy and Amazon. You might have even seen one in the wild, stuck to the side of a humble minivan. The joke speaks for itself: You may not be a webcam star. But you sure like your van.
It's one of those puns that someone was bound to stumble on eventually. But Moore, a former social worker, said he came up with it about two years ago while brainstorming business ideas with his roommates in Brooklyn, New York.
"Myself and two other guys were living together during the lockdown and sort of scraping by like everyone else, collecting some Trump bucks," he said. "We were riffing on ideas for a moving service, and I came up with the Only Vans pun. From there it kind of evolved into a full-fledged transportation service."
Today, Only Vans NYC offers moving and transportation services across the mid-Atlantic region, with a specialty in serving DJs and artists. Moore said the company is now his full-time gig, and that he picks up about three or four jobs a week, which is all he can handle with his small part-time crew.
At the moment, the company has just one van: a seafoam-green Ford F-350.
"It's pretty ugly, but it does the job," said Moore. He added that he recently purchased a 14-foot box truck (so Only Vans is now only half vans).
Moore said the meme-friendly name has helped bring in a steady stream of business. After the company launched, people around Brooklyn started taking pictures of the company's logo and sharing them with popular social media accounts, such as WhatisNewYork, that document funny slices of life in the city.
"It was just a magnet I stuck in the back of a van," he said.
Most of the "Only Vans" merchandise available online uses exact copies of Moore's logo, which itself is more or less an exact copy of the Only Fans logo.
"We just took the entire graphic design concept from [Only Fans]," he said. "Of course, we made sure that was legal in the first place, which it is."
Moore said he spoke with his roommate, an attorney, who said it was not considered a copyright infringement because it's a completely different industry.
This tracks with what the U.S. Patent and Trademark Office has to say on the matter. One of the key factors determining infringement, it explained, is "whether the parties' goods and/or services are sufficiently related that consumers are likely to assume (mistakenly) that they come from a common source."
In the case of Only Vans and Only Fans, that is highly unlikely.
"We're not pedaling any type of sex appeal at all," Moore said.