Michael Markesbery, Co-founder and CEO of OROS, discusses his company's plan to disrupt the outerwear market through its use of aerogel technology, typically used by NASA for its spacesuits. Markesbery talks how OROS separates itself from high-end competitors like Canada Goose.

OROS jackets use what the company calls SolarCore technology. That's made of the same aerogel used in spacesuits for warmth. Markesberry says that what separates the jackets from Canada Goose and other goose down coats is their thinness.