By Chloe Aiello

Boxing is having a momentー and growing audiences and rising ratings mean the sport is making a serious comeback. According to champion boxer-turned-promotor Oscar De La Hoya, the next moment worth watching will arrive on May 4, when Canelo Alvarez takes on Daniel Jacobs, a night that "will bring boxing back in a huge way."

"You're seeing this resurgence of the heavyweight division. The boxing is back in a bigger and better way ー meaning that we're seeing it more on television than ever before. Ratings are going through the roof," De La Hoya told Cheddar.

It doesn't hurt that there are more ways than ever to watch boxing, De La Hoya said. Aside from more traditional platforms like ESPN, Showtime, and Fox, there are also over-the-top platforms like DAZN, a streaming platform that aims to be the "Netflix ($NFLX) of sports." De La Hoya's company, Golden Boy, Promotions recently inked a five year deal with DAZN to bring Canelo Alvarez to the on-demand service.

When Alvarez faces off against Jacobs, De La Hoya said the fight will be especially compelling given the athletes' personal stories.

"If you take a look at Daniel Jacobs and his story, he survived cancer," De La Hoya said. "Two world titles later, he's challenging Canelo Alvarez for the world title in the biggest stage of his life ... he's like they say in boxing a live dog."

"America wants to fall in love with that kind of story, with the individual," he added.

For full interview click here.