Winnie Park, CEO of Paper Source, talks about growing the store from a stationary supplier to a full card and gift retailer. In an attempt to provide customers with digital invitation options, the company has partnered with Paperless Post to offer more than 500 different holiday options. Winnie talks about gearing up for the season and how its fourth quarter impacts the rest of the year. Plus, how Paper Source takes different trends into account when designing the next season's products.