Parachute Looks to Reinvent the Home Essentials Space

July 30, 2019
Parachute aims to make its customers feel right at home. The home essentials company is moving beyond direct-to-consumer as it has several brick-and-mortar stores across the U.S., with plans of launching 20 new stores by 2020. Parachute Home's CMO Luke Droulez joined Cheddar's Business of Buying program from Grow Commerce to talk about how the company is leveraging social media and disrupting the home goods market.