Sleeping well is the key to being productive and getting the most out of your day. Part of getting a good night sleep is having the right goods on your bed. Parachute is a California-based company that produces bedding and other home products. Parachute Founder Ariel Kaye says she wants her company to be more than just the place you get your sheets. "I want it to be a one-stop-shop for home goods." Kaye also talks about the company's new penthouse hotel that customers can rent. It's a fully shoppable experience, fully stocked with Parachute products.