Patagonia Pauses Facebook & Instagram Ads, Joining the List of Brands Supporting the Movement #StopHateForProfit

Patagonia is jumping on the bandwagon to show support for a movement called '#StopHateForProfit. The organizers of the hashtag are calling out Facebook for making money on 'misinformation and harmful content' and are asking companies to pause ad spending during the money of July. The organizers also added that the social media giant has 'allowed incitement to violence against protestors fighting for racial justice in the wake of George Floyd, Breonna Taylor, Ahmaud Arbery, Rayshard Brooks, and many others.' Peter Shankman, Futurist in Residence at Epic Marketing Consultants, joined Cheddar to discuss.
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