Antonio Rodriguez, Director of Production at Patrón, discusses the first addition to the company's core offerings in 25 years with the "Extra Añejo." We discuss how the demand for liquors like vodka are down, while sales of tequila are up, with millennials seeming to prefer a more flavorful alcohol. The latest addition to Patrón is aged 3 years and is the most expensive yet, starting out at $89.99. We asked Rodriguez who the new drink is for. Rodriguez notes that the drink was not made with any particular demographic in mind, but was created for the tequila drinker that does their research and understands why a more expensive liquor is worth the investment.