PBS Digital Studios on YouTube Seeks to Draw Younger Audiences Amid Streaming Wars

As media companies fight for viewers in the ongoing streaming wars, traditional television networks like PBS are seeking new ways to remain relevant. Sylvia Bugg, chief programming executive and general manager, joined Cheddar to discuss the PBS Digital Studios channel on YouTube. While public television is still focused on its core viewership, she explained that PBS is also working to expand younger audiences across platforms by covering relevant topics like the push for social justice, climate activism, and reviving the arts.
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