Peloton Pushes Past a Deadly Product Placement and Hits Advertising Gold

Spoiler alert: And Just Like That... Peloton fired back. Over the weekend, the fitness giant posted a video featuring a character from the new 'Sex and the City' reboot, 'And Just Like That,' who had supposedly died following the use of a Peloton bike. Following the show's premiere last week, Peloton actually saw a drop in shares as a result of the character death. Mark Lehmann, CEO at JMP Securities, discusses why the character death may not have been such a marketing nightmare for Peloton after all.
close
We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.