Philip Morris International Celebrates International Women's Day

The FDA is warning smokers with graphic images, again. The administration proposed 13 new warning labels for cigarette packs. The images detail risks associated with smoking like lung disease, cataracts and cancer. It's the latest move in a decade long battle between the tobacco industry and the FDA. We spoke to Jacob Rich, Policy Analyst, Reason Foundation about the battle between the FDA and big tobacco.

Philip Morris International has an aggressive plan to help pave the way to a smoke-free world, but that doesn't mean it's going to stop selling cigarettes. Marian Salzman, currently senior vice president of PMI, said the company hopes to convert 40 percent of smokers to non-smokers or to using less harmful devices by 2025, in a move that stems from an epiphany the company had about 20 years ago.

The FDA says it will permit the sale of the IQOS device, a vape pen that heats tobacco rather than liquid nicotine, which is how devices like the Juul work, with marketing guidelines.