Philip Morris International Celebrates International Women's Day

Philip Morris International has an aggressive plan to help pave the way to a smoke-free world, but that doesn't mean it's going to stop selling cigarettes. Marian Salzman, currently senior vice president of PMI, said the company hopes to convert 40 percent of smokers to non-smokers or to using less harmful devices by 2025, in a move that stems from an epiphany the company had about 20 years ago.

The FDA says it will permit the sale of the IQOS device, a vape pen that heats tobacco rather than liquid nicotine, which is how devices like the Juul work, with marketing guidelines.

A name synonymous with cigarettes and the home to Marlboro, Philip Morris is the leading tobacco company in the world. But the products that brought Philip Morris success are now what the company aims to do without. Philip Morris is working toward a smoke-free future, with an emphasis on alternatives to cigarettes. Huub Savelkouls, Chief Sustainability Officer at Philip Morris International, joined Wake Up With Cheddar to discuss how that would work.