Philip Morris International Celebrates International Women's Day

New data from Nielsen shows tobacco sales volumes fell more than 11 percent in the last month. Those numbers have now been dropping every single month for the last year-and-a-half. But at the same time, use of e-cigarettes continues to rise. Jacek Olczak, Chief Operating Officer for Philip Morris International, talked to Cheddar about how the world's largest tobacco company is adapting.

Philip Morris International has an aggressive plan to help pave the way to a smoke-free world, but that doesn't mean it's going to stop selling cigarettes. Marian Salzman, currently senior vice president of PMI, said the company hopes to convert 40 percent of smokers to non-smokers or to using less harmful devices by 2025, in a move that stems from an epiphany the company had about 20 years ago.

The FDA says it will permit the sale of the IQOS device, a vape pen that heats tobacco rather than liquid nicotine, which is how devices like the Juul work, with marketing guidelines.