Pizza Hut's Pie Tops Sneakers Are Back for March Madness
Pizza Hut is resurrecting its Pie Tops sneakers to celebrate March Madness. Chief Marketing Officer Zipporah Allen joins Cheddar to discuss the kicks' new-and-improved features. This year, the souped-up sneakers can pause live television in addition to ordering pizza pies.
Allen reveals why the restaurant chain decided to bring back the campaign for another year. She also explains why March Madness and the NCAA make for such a good fit with this promotion. Pizza Hut is the official sponsor of the NCAA, March Madness, and the Final Four.
The company also just became the official pizza sponsor of the NFL. Allen tells us what sorts of creative new marketing strategies the new partnership might make possible. The CMO details the importance of the sports world to Pizza Hut's overall mission.
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
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