Playbuzz co-founder and CEO Shaul Olmert joins Cheddar after the company raised $35 million in new funding. The company plans to continue growth in branded advertising for the likes of Disney, Netflix, eBay, Universal, and Ford. Disney had previously invested in Playbuzz and added more funding to this round. Olmert talks about what that relationship means and how the company will continue to cultivate bigger and better branded content for Mickey's house.