The Players' Tribune is giving a platform to athletes, so they could tell their stories, and give fans a look into their personal lives.
With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Peter Gorenstein sat down with Jaymee Messler, co-founder and president at The Players' Tribune at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape.
The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade.
The Players' Tribune is also trying to reimagine the traditional sports press conference. It will be debuting a new 30 minute Twitter show with live athletes holding a Q&A. On top of the new show, Messler also says that having Derek Jeter as a co-founder and board member has helped the company grow.
Megan Rapinoe suffered an early injury for the OL Reign in its championship match against Gotham FC over the weekend, in the last game of her storied career.
Selling beer and wine inside college football stadiums has become the norm over the past decade, a way for schools to bring in more revenue and attract fans who might otherwise be inclined to stay home.
Five-time Olympic gold medal swimmer Missy Franklin was at the top of her sport when a shoulder injury forced her to retire. After that, her father was diagnosed with a rare kidney disease that forced her family to come together to support him. Now Franklin is working with Otsuka Pharmaceutical to raise awareness of genetic diseases and ADPKD, the disease that affected her father.
Damar Hamlin, the Buffalo Bills football player who suffered a cardiac arrest during a game against the Cincinnati Bengals in January, was back in the city over the weekend.
Ryan Blaney raced to his first career NASCAR championship on Sunday by banging his way past contender Kyle Larson in the closing laps at Phoenix Raceway to give Team Penske back-to-back Cup titles.
