WHERE TO WATCH
Pocket Casts CEO On 'The Right Mix' Of Podcast Content And Ad Load
March 6, 2019
According to IAB, the podcasting ad market is set to top $600 million. Owen Grover, CEO of Pocket Casts, shares insights on podcast listener behavior, public radio impact, and ad revenues.
WTF Is a Yield Curve?
Feb 21, 2019
Why Analysts Think Podcasting Could Grow Into A $659 Million Market
According to the Interactive Advertising Bureau and PricewaterhouseCoopers, in three years, from 2015 to 2018, podcast ad revenue more than quintupled to 402 million dollars. Max Willens, reporter at Digiday, shares why certain companies are clamoring to advertise on podcasts.
Sep 28, 2017
Why Radio Is 'Sexy' for Advertisers
Audio taking center stage this year at New York's Advertising Week. Scott Parker, VP of marketing at TuneIn, joins Cheddar to discuss how advertisers are creating unique ways to reach consumer ears. He also explains that the rise of popularity in connected devices such as the Amazon Echo and Google Home are contributing to big bucks being spent on audio. Plus, how TuneIn attracts ad dollars on its audio streaming platform.
Jul 31, 2019
Spotify's Investment In Podcasts Is Paying Off
Spotify's investment in storytelling is paying off. The company revealing in its earnings report that its podcast audience has grown by over 50 percent since last quarter. The uptick in podcast interest has helped with user growth. Spotify reported 232 million monthly active users, higher than anticipated. We spoke to John Freeman, Vice President, Equity Research, CFRA about how Spotify stacks up to competition like Apple.