WHERE TO WATCH
Pocket Casts CEO On 'The Right Mix' Of Podcast Content And Ad Load
March 6, 2019
According to IAB, the podcasting ad market is set to top $600 million. Owen Grover, CEO of Pocket Casts, shares insights on podcast listener behavior, public radio impact, and ad revenues.
EXCLUSIVE: Sotheby's CEO Says Going Private Will Spur Innovation
Jun 10, 2019
Report: Growth In U.S. Advertising Industry Was Up 6% In 2018
According to the U.S. Media Forecast Report by GroupM, growth in the U.S. advertising industry rose by 6 percent in 2018. What does the future look like? Brian Wieser, Global President of Business Intelligence at GroupM, joined Cheddar to discuss.
Feb 21, 2019
Why Analysts Think Podcasting Could Grow Into A $659 Million Market
According to the Interactive Advertising Bureau and PricewaterhouseCoopers, in three years, from 2015 to 2018, podcast ad revenue more than quintupled to 402 million dollars. Max Willens, reporter at Digiday, shares why certain companies are clamoring to advertise on podcasts.
Jun 11, 2019
How Social Media Has Transformed Targeted Advertising
Whether we say something or search something on the web, it is as though our Instagram feed is listening to us. Targeted advertising has changed the landscape of buying on social platforms. Cheddar senior reporter Michelle Castillo joins the Business of Buying to talk about why direct-to-consumer brands are flocking to social media for advertising.