October 3, 2024, New York, NY – Cheddar, the finance, technology, and innovation news platform, is thrilled to announce a strategic partnership with the New York Stock Exchange (NYSE). This collaboration introduces NYSE TV Live, which airs every weekday from 9am-10am EST. NYSE TV Live offers streaming coverage of bell ceremonies, exclusive interviews with company executives and guests, and real-time market reporting from the New York Stock Exchange.
Cheddar’s content distribution efforts include its 30+ partner-strong CTV and OTT streaming app network, social media channels that reach over 10 million people, the cheddar.com website, and daily newsletters to over 500,000 subscribers. Starting this fall, five exclusive annual sponsorships will be available across the Cheddar Network for NYSE TV LIve’s " Opening Bell” show.
In conjunction with this exciting partnership, Cheddar is set to launch a dedicated section on its website titled “NYSE TV Live.” This channel will highlight segments from the “Opening Bell” show and provide a rich archive of historical content from the NYSE.
“Cheddar’s mission has always been to offer news in an approachable and engaging format, and partnering with the NYSE amplifies this commitment,” said Lauren Babbage, Head of Content and Programming for Cheddar. “By integrating the prestigious ‘Opening Bell’ into our show lineup and creating a channel to house NYSE TV Live, we are setting a new standard for financial journalism and opening up a world of possibilities for our viewers and sponsors alike.”
This partnership is designed to captivate our core audience of young professionals aged 26-49 who prefer Cheddar’s fresh and dynamic approach to finance, technology, and innovation news. As the preferred platform for millennials, representing the largest generational group in the U.S., Cheddar is uniquely positioned to connect innovative brands with this influential demographic through impactful and integrated marketing campaigns.
For more information about this partnership and sponsorship opportunities, please visit Cheddar’s website or contact our team at advertise@cheddar.com.
About Cheddar
Cheddar is the leading source of news and analysis in finance, technology, and innovation. Known for its journalistic integrity and engaging presentation style, Cheddar reaches millions of viewers who seek a more modern take on financial news. Cheddar is not just a news outlet; it’s a movement towards making financial and technological literacy accessible to everyone.
Media Contact: Stephanie Gildea, Head of Marketing, sgildea@mco.com
