The Super Bowl will feature commercials from newcomers like Robinhood, Fiverr, and Doordash all shelling out an estimated $5.5 million dollars for a thirty second spot. Meanwhile, name brands we're used to seeing ads from during the big game will be notably absent, including Coke, Pepsi, and Budweiser. Cheddar previews what we can expect from Super Bowl LV ads with Nick Primola, an Executive Vice President with the Association of National Advertisers and leader of the CMO Growth Council.